Everyone wants to be a part of something special. One need only look at the explosive popularity of technology product demonstrations to see how important it is for people to gather together as part of a community.
A product launch, especially for the kind of product that is likely to have broad, exciting appeal, is one of the key ways a business can generate interest and sales. There are several reasons why holding a corporate event to promote the launch will benefit your company. Let's start with one of the less obvious ones.